30 Tips to Optimize Your Landing Page

Landing pages can help generate qualified leads and increase your sales and business goals while lowering your advertising/marketing costs.

The easier you make it for your visitors to see who you are, what you’re offering, the value you provide and what you’re asking in return, the more likely that person is going to convert.

Here are 30 tips you should immediately use to make the copy, design, layout and ease-of-use of your landing page more effective today.

·         Easy To Navigate

·         Bullet Points

·         Clear And Concise Headlines

·         Whitespace

·         Images

·         Complementary (And Contrasting) Colours

·         5 Second Rule

·         Impeccable Grammar

·         Call To Action

·         Buttons & Call To Actions Should Stand Out

·         Keep It Above The Fold

·         Competitive Advantage

·         Sense Of Urgency

·         Know Your Offer

·         Know Your Customer

·         Taking Advantage Of Trust Indicators

·         Always Be Testing

·         Contact Information

·         Don’t Oversell

·         Use Oversized Buttons

·         Don’t Repeat Errors Of The Past

·         Colors

·         Go Easy On The Links

·         Show A Face

·         Speak To Your Customer

·         Use Customer Testimonials

·         Use Images And Videos That Relate To Copy

·         Use Keywords In Your Page Title

·         Include Social Sharing Buttons

·         Know your competition

Source: https://blog.bablic.com/30-tips-to-optimize-your-landing-page/