The demand for translation
services over the past decade has surged. In 2012 alone, an
estimated 26,000 translation companies sprang up worldwide. Extrapolation
of empirical data suggests the
translation industry, in the US alone, is expected to grow by a whopping 42%
from 2010-2020. As for the translation software market, it has taken roots
and is projected to
reach an impressive $7 billion by 2019.
The data above indicates
more people are opting for the translation of their websites and other digital
platforms, but the important question is why.
Changing
Scenario
Unlike the past, the internet
today is no longer dominated by English. Though the highest number of web pages
is still in English, yet the rise of other languages has been exponential. Chinese, Spaniards, and
Arabs, for example, now comprise nearly one-third of all online users.
The number of non-English
users has skyrocketed too and today, 73% online users are browsing in languages
other than English. Interestingly, in a gigantic country like India, a
potential market with a population of over 1.3 billion, more
than 75% online users are expected to be non-English by 2021, even though
English is one of the official languages.
Why
Translation is Indispensable for Businesses
Studies have proven that monolingual
websites remain unsuccessful in reaching even a quarter of the world's
population.
Today, for any global
business to cater to a wider basket of users, it is imperative to communicate
in multiple languages. As per research, to interact with 80% of the world's population,
a business must converse in at least 12 languages. To increase the figure to
90%, the number of languages should be at best 21.
Besides, languages
influence buyers' decisions. More than 46% users say they never buy a thing if it
is not in their native language.
If you still wish to persist
with the one-language policy, it is likely to impede your growth.
How
Website Translation Services Help
Compared to human
translation, the one done by software is both speedier and real-time. Though
the quality of the translation done by professionals would be superior compared
to the output given by software, yet auto translation can be used strategically
to avail numerous benefits.
In today's digital world,
software translation is the easiest and the most sure-shot way to widen your
reach and expand your business.
Try
Bablic
Bablic is a phenomenally
simple website translation service that lets you add as many languages as possible
in minutes. It is cheap, yet sophisticated and its user-friendly interface can
make your job smoother. All you would require is paste a one-line code onto
your website and you will be done. No programming is required and there is no
complexity whatsoever.
Further, if you want
professional translators, Bablic has an impressive pool of more than 1,00,000
native speakers and expert translators.
The altering dynamics have
necessitated businesses find newer ways to reach their potential customers.